LE LABO
LE LABO
Spec work from Creative Circus
COMMITTED TO MEMORY
Le Labo, a high-end fragrance brand, is leveraging memories, social media, and your living room to make this cult brand memorable.
KICK OFF INVITATION
Newly designed product packaging encourages clientele to share their purchases online.
SHARE ON SOCIAL
Tagged user content can then be shared on official Le Labo channels.
THE BOOK
Selected posts are committed to memory in an annually published coffee table book specific to each scent.
PRINT ADs
PAID MEDIA
*GOLD: Atlanta ADDYS - Integrated Campaign
*SILVER: Atlanta ADDYS - Magazine Campaign
*BRONZE: Atlanta ADDYS - Social Media Campaign
*JUDGES’ CHOICE: Atlanta ADDYSArt Director: Gillian Chiboucas
Copywriter: Ben McConnell