LE LABO
COMMITTED TO MEMORY
COMMITTED TO MEMORY
STUDENT WORK
Le Labo is a high-end Brooklyn-based fragrance brand looking to stand out in a category with many imitators.
We’re using memories, social media, and your living room to make this cult brand something you remember.
We’re using memories, social media, and your living room to make this cult brand something you remember.
*GOLD: 2021 Atlanta ADDYS - Interactive Campaign *SILVER: 2021 Atlanta ADDYS - Print Campaign
*BRONZE: 2021 Atlanta ADDYS - Social Media Campaign *Judges' Choice: 2021 Atlanta ADDYS
INSTAGRAM > COFFEE TABLE BOOK
Product packaging encourages participation in an interactive digital experience.
User posts are tagged with one of eighteen Le Labo fragrances (#santal33, #baie19, etc.), and can be picked up by official Le Labo accounts.
Selected posts are “committed to memory” in the fragrance’s corresponding annual book.
PRINT ADS
INSTAGRAM
ART DIRECTOR : GILLIAN CHIBOUCAS
COPYWRITER : BENJAMIN MCCONNELL
COPYWRITER : BENJAMIN MCCONNELL
