LE LABO
 COMMITTED TO MEMORY 
Le Labo is a high-end Brooklyn-based fragrance brand looking to stand out in a category with many imitators.
We’re using memories, social media, and your living room to make this cult brand something you remember. 
*GOLD: 2021 Atlanta ADDYS - Interactive Campaign
*SILVER: 2021 Atlanta ADDYS - Print Campaign
*BRONZE: 2021 Atlanta ADDYS - Social Media Campaign
*Judges' Choice: 2021 Atlanta ADDYS
INSTAGRAM > COFFEE TABLE BOOK
Product packaging encourages participation in an interactive digital experience.
User posts are tagged with one of eighteen Le Labo fragrances (#santal33, #baie19, etc.), and can be picked up by official Le Labo accounts.

Selected posts are “committed to memory” in the fragrance’s corresponding annual book.
PRINT ADS
INSTAGRAM 
ART DIRECTOR : GILLIAN CHIBOUCAS
COPYWRITER : BENJAMIN MCCONNELL
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