FUNYUNS
WELCOME TO THE HIDDEN LAYER 
STUDENT WORK
There's a special group of quirky snackers out there, and Funyuns were made specifically for them.
We wanted to make them feel even more special by building an online community around the brand.
*SILVER: 2021 Atlanta ADDYS - Integrated Campaign
REBRAND​​​​​​​
THE INVITE
From now on, every bag contains a unique 24-hr access code for the Hidden Layer.
Gotta block the haters out somehow.
THE HIDDEN LAYER APP
Login with your code for exclusive livestream concerts and celeb appearances on the regular.
Consider it a reward for being the Funyun lovin’ son-of-a-gun you are.

OUT-OF-HOME ADS
ART DIRECTOR : GILLIAN CHIBOUCAS
COPYWRITER : BENJAMIN MCCONNELL
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