DUOLINGO
USE YOUR HEAD 
THE BRIEF 
Remind 16-to-22-year-olds that learning a language is fun and rewarding with Duolingo.

PROBLEM
Young people find learning a new language daunting. 
And when you're new to something, mistakes are inevitable and embarrassing.

SOLUTION
Leverage instagram as the best platform for incorporating Duolingo into everyday life. Introduce a filter that encourages learning (and laughing) from your mistakes.
ART DIRECTOR : GILLIAN CHIBOUCAS
DESIGNER : VICTORIA PETROSKY
COPYWRITER : BENJAMIN MCCONNELL
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